About Symrna

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Symrna Cymbals is  both a factory and a company which was established in 2007. Thanks to its knowledge and experience in traditional handmade Turkish Cymbal making, the factory  produces unique cymbals with the highest musician satisfaction. Intensive R&D studies, the secrets to obtain unique quality cymbals, testing painstakingly all the steps of cymbal manufacturing process and the team of leading spirited individuals who are deeply passionate and in love with the craft are the most determining factors that distinguish Symrna from its competitors.

Symrna is a cymbal manufacturer that integrates the orchestra by adding the right percussive tones and dynamism to the music, allows a harmonious ambiance to be captured as a focal point, guides the musicians to give the most appropriate emphasis on the emotional atmosphere it creates. The result is: making the music shine and taking the musical expression language to the next level. Following the evolution of every element affecting the music world with proactive approaches, Smyrna aims to be a global player that shapes the music world by producing traditional handmade Turkish cymbals with its unique R&D studies.

 

Thanks to the hundreds of thousands of high-quality and unbreakable cymbals being manufactured to date, Symrna continues its journey with an ecosystem of distributors and dealers in different geographies. Operating in the sector for 15 years, Symrna has gained the flexibility to carry out more proactive production, sales and marketing activities with the investment it received in 2022. Contributing to the music industry by reaching more destinations in the world, including the modernization of the production process with its strong financial structure, is among the top priorities of our company. Symrna continues its journey with a new and visionary leader team to achieve these goals.

 

Our Leaders?

 

Ruhver Barengi – Member of the Board and Director of Growth and Strategy

Barengi, who has thirty years of experience in international relations, business development, creating organizational structures, competitive analysis, process automation, efficiency and corporate performance management, is a board member of Symrna in charge of growth strategies.

Serhat KOYUNCU Board Member General Manager

Serhat Koyuncu, who has more than 20 years of experience in the sector in areas such as sales, marketing, dealer management, customer relations, and manufacturer management, continues to serve as the General Manager of Symrna.

Güçlü Leon Arslan – Board Member of Research&Development and Brand Production Strategies

Leon, who brought life more than 200,000 cymbals to the industry for about thirty years is the first board member of the production and control processes of cymbals with his R&D activities. He is also a professional drummer, arranger and composer.

Çağlar N. – Managing Director for International Dealers and Artist Relations

Çağlar who has been working on several cymbal companies over the years as the marketing director and also been active in Turkish Show Business for many years.

 

What Makes Us Unique?

 

• Music is a constantly evolving entity. Apart from human nature, emotions, psychological and sociological elements, the world of cymbals is also experiencing an uninterrupted evolution process in parallel with the developments in music recording technologies, new features of concert halls, and changes in instruments such as drums, drumsticks and microphones. In other words, we may be able to say that the factors that evolved the cymbals have the same origin as the factors that evolved the music. Symrna integrates these developments into the production process, thanks to its R&D activities that closely follow all the elements that evolve music and cymbals, and in this way, it directs the sector by producing the cymbals of the future rather than today.

 

• On the other hand, there is a great accumulation and experience in the production process of cymbals that were born in these territories in the 16th century, which we may well describe as “secret”. These glazes are the most important factors that determine the quality of the cymbals at every stage of production, from the raw material copper and tin ratios to the management of the heating-cooling processes, from the way of annealing to how the furnace dome should be or how to hammer by hand. Together with these elements, our cymbals, which flow at the right temperatures with the right weights, take on an unbreakable quality. With more than thirty years of experience and hundreds of thousands of handmade cymbal references, Symrna is a unique manufacturer that exhibits a management understanding that the right sound can be achieved if any changes and improvements are made in any process as a result of R&D activities.

• The approach shown in the testing process of cymbals during production is another feature that makes Symrna cymbals unique. Instead of starting the testing process after the end of production, which is customary in the industry, there is a huge testing process at every stage in Symrna. For this reason, when a problem is encountered at any stage of production, necessary corrections are made immediately or faulty cymbals are eliminated before the production process is finished in order not to compromise on quality. After the production process is completed with these tests at all stages, the cymbals are sent to our test center and the final tests are once again performed on 12 different drum sets in our own recording studio. In this way, cymbals with high quality, customer satisfaction far above the market average and almost zero breakage rate are presented to the music world without compromising on sound quality.

• The most important reason that makes Symrna cymbals special and unique can be described up in one word: Love! If a visionary management team that values ​​people, leaders with a true passion, and a team that tries to perform their job flawlessly, puts love and passion in the heart of work, only then can you produce a cymbal that will make a real contribution to music. Otherwise, none of the team members will use their whole body resistance until the end of the water tempering in front of an oven at 800 degrees and will do a cursory job.

At the end of all this mentality and approach, the cymbals we produce as Symrna create a bond with the drum sets and generate a harmonious focal point. At this point, an attractive effect comes into play and the music towards the right atmosphere and the beautiful side of the rhythm occurs. Our cymbals express themselves by saying "We belong here" with the drum sets they create a bond with. If other cymbals came into play, the drum sets would discard those cymbals and would love to  continue the music with Symrna Cymbals that reveal a sense of belonging.